Are fresh expressions reaching people right outside church or just on the edge?
There's a spectrum. Some are gearing their lives to those who are on the fringe of church life and have some kind of church background. One example would the all-age services springing up at different times, particularly on a Saturday afternoon.
Some are setting their sights firmly on reaching out to those who know almost nothing about the Christian faith and learning how to do that.
An authentic fresh expression will start by listening to those whom it is called to serve outside church.