Isn't the more traditional or inherited way of being church more appropriate?

Isn't the more traditional or inherited way of being church more appropriate?

In some places it is, but our research shows that only 40% of the population is willing to engage with the more traditional way of being church. So there is an urgent need to find new ways of reaching the 60% - who also tend to be younger.

 Fresh expressions respond to the decline of Christendom